Concealer used to be about spots, didn’t it? About covering up the Vesuvius that had erupted on your chin/cheek/nose an hour before you bumped into your ex/had the job interview of your life/embarked on your first ‘bare-faced’ mini-break with a new lover. And, concealer is still about spots but – here’s the annoying thing – you need one kind of formulation for pimples and another for redness (around your nose most probably), under eye bags and pigmentation.
For those tell-tale signs of facial wear and tear, you need a lighter, more fluid, supremely blendable species of concealer; one that can deliver a wash of colour to just even everything out. One that will not sink into wrinkles or dry out to create weird little patches or migrate when it gets bored.
Grown-up concealer is there to cancel out some of the nonsense. To give confidence. To make sure that you retain ownership of your own skin tone while eliminating upsetting skull eyes and ruddiness.
Zoeva is a brand you should know about. The formulations are masterful, the process is sensible, the ethos is positive. Their new Authentik Skin Perfector Retouch Concealer is silky, buildable and easy to blend with a finger. It comes in 30 shades with a variety of undertones and, once applied, allows you to forget both that it’s there AND what lies beneath. Ideal.
Zoeva Authentik Skin Perfector, £15