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The Midult™ was founded in 2016 as the counter proposal to everything out there for grown-up women. We wanted to take a fresh look at the power and potential of women like us: funny, digitally-literate, and extremely anxious.
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Right. We’ve said it. We mean it. Enjoy…
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Annabel Rivkin and Emilie McMeekan founded The Midult in 2016. They are journalists, worriers and incredibly good friends. Annabel has written for everybody from The Times to Vogue, while Emilie has been Features Editor of the Evening Standard and Deputy Editor of Tatler. Together they write a Midult column in the Saturday Telegraph Magazine and Annabel has a column in the Evening Standard’s ES Magazine. Emilie is sunshine, Annabel is brimstone and you’ll often find them lying on the floor and stroking their beards.
When it comes to writing, Clare is the silent partner in The Midult. Laughably talented and ridiculously egoless, she is responsible for the ‘Conversations with’, the ‘Adventures in Insomnia’ and the ‘I’m more X than you’ series, not to mention myriad other brilliances. Amazing considering she hasn’t slept since 1998. Devoted to violent blondeness and leopard print, she has a laugh that has actually shattered glass (we’ve seen it happen. It’s awesome). She is a peerless writer and a peerless person. She talks too much about both The Odyssey and The Kardashians and hand-makes all her Christmas presents, which may or may not be because of her massive crush on Jesus. We wish her luck with that.
Her name is not even Jinny. Her name is an unpronounceable secret. It is not an understatement to say that she is the backbone of the entire operation, running our lives, brains and words with a ruthless brilliance. She is the puppeteer. The organ grinder. The Sauron to our Orc army. The BBC is the only channel she watches and she cannot deal with any kind of weather. She has a vast heart, a short temper, a monumental intellect, an assassin’s inscrutability and an unfortunate tendresse for belVita Breakfast Bars. If she ever left us, we would disappear and it would be like we’d never existed.
Corky is tiny and Scottish. Freckly too. There are few things in life more charming than the way she says ‘tiara’. What this woman can do with plaits goes far beyond human understanding. Her wholehearted and incredibly imaginative handling of The Midult’s social media has been a wonder to behold. Chirrupy, sunny and wry (‘I love it like Whitney loved crack,’ she once said with an adorable smile), she is a workaholic entrepreneur. Her influencer tech tool CORQ promises to be dangerously successful. From (just outside) Glasgow to infinity and beyond…via Chiswick.
Alexandra is the power behind the exhaustive and tear-jerkingly useful Midult directories on curtain makers, jewellery menders, plumbers, handymen and clothes fixers to name but a few. She will not reveal her sources. She unhelpfully fucked off to Scotland last year, but has a fantasy about checking into the Premier Inn in Hammersmith and spending the night on her own. Wild. She hates parking and it makes her homicidal, so it’s probably a good thing that she now lives in a bothy/castle. We don’t know which. Because we have yet to be invited.
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