Printed from: http://themidult.com/tag/flash-balm/
The Midult™ was founded in 2016 as the counter proposal to everything out there for grown-up women. We wanted to take a fresh look at the power and potential of women like us: funny, digitally-literate, and extremely anxious.
A combination of conversation and information, The Midult is a forum-led platform designed to deliver targeted news, useful information, community and connection. If middle-age is a dress that doesn’t fit, then try Midulthood on for size. It’s a new definition for a new generation.
A space where Midults matter.
We’re all grown-ups, right? So that means no trolling. Zero tolerance for nastiness.
And while we are here, all content provided on this website is for informational purposes only.
The Midult makes no representations as to the accuracy or completeness of any information on this site.
The Midult will not be liable for any errors or omissions in this information nor for the availability of this information.
The Midult will not be liable for any losses, injuries, or damages from the display or use of this information.
Right. We’ve said it. We mean it. Enjoy…
Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identifies your browser or device. We may use technologies like cookies, pixels and local storage to deliver, secure, and understand products, services, and ads.
Cookies and other technologies allow a site or services to know if your computer or device has visited it before. These technologies can then be used to deliver products, services, and ads, help us understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your experience in using our services.
The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.
Follow the instructions provided by your website or mobile browser (usually located within the “Help”, “Tools” or “Edit” facility) to modify your cookie settings. Please note that if you set your browser to disable cookies or other technologies, you may not be able to access certain parts of our Service and other parts of our Service may not work properly.
To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party Web sites or online services is collected and used, visit the Network Advertising Initiative at https://thenai.org/opt-out/, the Digital Advertising Alliance at http://www.aboutads.info/, or the European Digital Advertising Alliance at http://youronlinechoices.eu/.
Annabel Rivkin and Emilie McMeekan founded The Midult in 2016. They are journalists, worriers and incredibly good friends. Annabel has written for everybody from The Times to Vogue, while Emilie has been Features Editor of the Evening Standard and Deputy Editor of Tatler. Together they write a Midult column in the Saturday Telegraph Magazine and Annabel has a column in the Evening Standard’s ES Magazine. Emilie is sunshine, Annabel is brimstone and you’ll often find them lying on the floor and stroking their beards.
When it comes to writing, Clare is the silent partner in The Midult. Laughably talented and ridiculously egoless, she is responsible for the ‘Conversations with’, the ‘Adventures in Insomnia’ and the ‘I’m more X than you’ series, not to mention myriad other brilliances. Amazing considering she hasn’t slept since 1998. Devoted to violent blondeness and leopard print, she has a laugh that has actually shattered glass (we’ve seen it happen. It’s awesome). She is a peerless writer and a peerless person. She talks too much about both The Odyssey and The Kardashians and hand-makes all her Christmas presents, which may or may not be because of her massive crush on Jesus. We wish her luck with that.
Her name is not even Jinny. Her name is an unpronounceable secret. It is not an understatement to say that she is the backbone of the entire operation, running our lives, brains and words with a ruthless brilliance. She is the puppeteer. The organ grinder. The Sauron to our Orc army. The BBC is the only channel she watches and she cannot deal with any kind of weather. She has a vast heart, a short temper, a monumental intellect, an assassin’s inscrutability and an unfortunate tendresse for belVita Breakfast Bars. If she ever left us, we would disappear and it would be like we’d never existed.
Corky is tiny and Scottish. Freckly too. There are few things in life more charming than the way she says ‘tiara’. What this woman can do with plaits goes far beyond human understanding. Her wholehearted and incredibly imaginative handling of The Midult’s social media has been a wonder to behold. Chirrupy, sunny and wry (‘I love it like Whitney loved crack,’ she once said with an adorable smile), she is a workaholic entrepreneur. Her influencer tech tool CORQ promises to be dangerously successful. From (just outside) Glasgow to infinity and beyond…via Chiswick.
Alexandra is the power behind the exhaustive and tear-jerkingly useful Midult directories on curtain makers, jewellery menders, plumbers, handymen and clothes fixers to name but a few. She will not reveal her sources. She unhelpfully fucked off to Scotland last year, but has a fantasy about checking into the Premier Inn in Hammersmith and spending the night on her own. Wild. She hates parking and it makes her homicidal, so it’s probably a good thing that she now lives in a bothy/castle. We don’t know which. Because we have yet to be invited.
COPYRIGHT MIDULT PRODUCTIONS LTD 2020
Designed by Pixelated Orange