You either like corduroy, or you don’t. And if you don’t, you will probably not be best enamoured with what we are about to tell you. Which is that cords are back-back-backity back, and with a vengeance. So if the phrase “elephant cord” strikes fear into your heart, breathe deeply, but press on. For truly, this season’s cords are actually quite nice. Now THERE’S a ringing endorsement, lol. Quick, get ye to the nearest shopping mall.
No, this season’s cords are more than quite nice, and the secret to cracking them is to steer as far clear of dreary old navy – or any jeans-ish hue – as possible. Go for an unexpected colour – banana yellow, pale pink, burnt orange – and you’ll be nailing the look. Wear with sneakers, brogues and a jazzy ankle sock: the cords can take it. The whole point is not to look chic or sleek, but to look mildly eccentric. We said mildly.
Not cheap but cut beautifully and in a mustardy hue that lends itself so well to corduroy
Alexachung, High-Rise Wide-Leg Cotton-Corduroy Trousers, £300
There’s something daring about white cords – they are the white jeans of the digital age
ME+EM, Fine Cord Wide-Leg Trouser, £169